Marketing events in 2021 uses a combination of the right event IT and expanded modes of promotion to get the word out about events. This includes remote events, influencer marketing, a greater emphasis on video and flexibility in the user journey through varied incentives. Read on to find out the four things that will enable you stronger promotion for events in 2021.
1. Make the most of remarketing
Through google Ads you can frame your online advertising to a defined audience- one who perhaps has visited your website but not purchased tickets to an event. It’s not without cost- but this practise can be quite shrewd and is definitely on the rise.
2. Find out who is influencing your industry and seek their promotion.
Influencers can be crucial to the right event promotion. With strong followings that resonate with your target audience, their participation in your event or event promotion can make all the difference to your ROI.
3. Incentivise through group discounts & new attendees via event registration apps
The one size fits all event ticket price no longer is relevant both for online and live events. Find ways to incentives new and existing attendees and market them accordingly. People love a discount- and in the economy of 2021, this will be more important than ever.
4. Event IT: utilise video in every possible form
Video has become crucial for both marketing and engagement. Whether you are creating testimonials, personal invites from speakers, livestreams of the event itself, Q&As with VIPs, or a collage of past events in bite sized bits, the appetite and preference for video marketing is fast on the increase.
Utilise this mode of marketing for a sure fire way to add value and gain trust in new and existing clients. Once you have the material, don’t hesitate to use it on social to connect, comment and interact with your following and reach an even wider audience.
The year 2020 is coming to a conclusion and there is a mixture of relief and tension over what’s to come in 2021 for the event industry. It doesn’t have to be a complex or difficult journey- it involves building upon classic strategies and greater flexibility in approach.
As always, if you ever need to consult on your next event, our team is always happy to discuss your plans in a free consultation that will enable you to put your best foot forward in 2021.